Kaboosh is due to launch in November and hopes to attract the UK’s 7 million students with a blend of entertainment and lifestyle content and competitions.
The partnership with the NUS will see Kaboosh harness the union’s marketing channels, including its website and direct relationship with more than 700 UK universities.
Content will include an interactive celebrity podcast hosted by Peter Dixon, the voice of The X Factor, E4 idents and competitions for student bands to win record deals, as well as a quarterly “Push for the Charts” campaign that will rally the support of the nation’s students to help push a student band into the charts.
GTI director Steven Foster says: “The NUS was looking to do more in terms of lifestyle and music, and Kaboosh opens up the student market to brands.
“This is a stunning opportunity for any brand to reach the UK’s student population.”