Boots launches online health service

Boots, the pharmacy, and beauty retailer, is launching an online portal to provide “objective, trustworthy and engaging” health information for UK consumers.

Customers can access information on medicine, illnesses and health conditions, daily news and videos and interactive tools such as a symptom checker. Patients can also book in-store healthcare services.

To create the portal, Boots has partnered with WebMD the world’s largest provider of online health information.

The site also includes digital content from the British Medical Journal and the National Health Service.

Boots surveyed 1000 GPs and identified a gap in the market for an online resource that provides “detailed and trustworthy advice and information” as patients increasingly turning to the internet for health information.

Alex Gourlay, chief executive of Boots’ health and beauty division says: “More than 70% of the UK population is online and the majority of adults online are seeking health information. BootsWebMD is leveraging the power of the internet to change health services online for UK consumers.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here