The 30-second TV spot created by advertising agency, Grey, recreates a news bulleting format. It depicts a woman surrounded by four sumo-wrestlers, which represent flu symptoms including headache, sore throat, chesty cough, and runny nose.
The woman defeats the sumo wrestlers and flu symptoms after taking Beechams Ultra All in One.
The TV ad breaks on 1 November and will run for three months on terrestrial and satellite channels, including during peak programming such as The X Factor, featuring the capsules and hot-drink products.
The sumo-wrestler creative will also feature on in store point of purchase (POP) displays. New shelf-ready packaging carries the message that Beechams Ultra All in One is the strongest remedy in the Beechams range.
Radio advertising will follow in December.
Beechams Ultra All in one was launched in September.