Tesco store goes self-service only

Tesco is to open its first store with no staffed checkouts as part of a trial.

Tesco self service checkout
Tesco self service checkout

The Tesco Express store in Northampton will have only self-service checkouts, supervised by one staff member.

The supermarket claims the store will employ the same number of staff, it would if there were checkout staff, but in different job functions.

Tesco says that the trial aims to look at how self-service tills can provide a better service in smaller stores by putting its staff on the shop floor, closer to customers.

“The checkouts are supervised at all times to ensure customers get the same great service and the feedback has been good so far. New technology has a part to play in doing a better job for customers but we will always have staff on hand to offer that personal touch.”

This week Tesco also opened karaoke kiosks outside some stores to capitalise on the The X Factor fever sweeping the country, and give customers the opportunity to star in their own music video.

Last week, Sir Terry Leahy announced that Tesco would offer delayed buy-one-get-one-free deals, to help customers cut down on food wastage by allowing them to claim the second, free item at a later date.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here