John Smith’s extends Grand National sponsorship

Brewer Scottish & Newcastle is to continue its sponsorship of the Grand National for a further three years when the current agreement expires in 2010.

Grand National
Grand National campaign

The race has been sponsored by the John Smith’s brand since 2005 and the deal will now continue until 2013 – with the option of a further three-year extension.

The brand has also unveiled a new campaign that gives drinkers the chance to own a stake in “the people’s racehorse” – who goes by the name of Smithy the Horse.

From January people who buy John Smith’s will be able to register online for a stake in the three-year-old chestnut gelding, who was unveiled at Aintree at the weekend. Trainer Donald McCain says: “He has shown enough to convince us that he has the potential to become a decent horse.”

The campaign, created by agency Space, also offers drinkers the chance to win trips to race meetings and stable tours.

John Smith’s is horse racing’s biggest commercial sponsor, and backs races at more than 30 courses.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here