Consumers will be able to log onto the dedicated sites and find ideas and tips from a mix of Yell bloggers and web-based information sources on “vertical” sectors including solicitors, gardening, motoring and plumbing
The company says the move is part of its expansion plans to integrate extensive consumer advice and information into its local business search experience.
Matthew Bottomley, director of product marketing at Yell.com, says: “This is a substantial step forward in Yell.com’s drive to offer UK consumers a rich local search experience. It means that as well as finding local businesses on Yell.com, our users can at the same time also obtain a wealth of information, consumer advice and ideas around what these businesses do.”
The development of the new microsites on Yell.com follows the relaunch of the site earlier this year. In July, the directory firm signed an agreement with video producers VideoJug to add “how to” consumer videos onto the site.