Comet calls ad review

Comet, the electricals retailer owned by Kesa Electricals, has called a review of its UK advertising account.

Comet

The retailer has shortlisted a number of agencies, including incumbent Saatchi & Saatchi which has held the account since 1995, to pitch for the account later this year.

The chain, which operates 250 stores in the UK, has previously focussed on price led advertising.

US electricals retailer Best Buy is expected to enter the market in 2010, putting pressure on homegrown chains such as PC World, Currys and Comet.

Rival electrical retailer, Currys, owned by DSGi updated its store formats and revealed a multi-channel campaign to promote its ‘We Can Help’ services earlier in the year, as part of its long-term shift away from price-led advertising.

In August Comet replaced search engine, Ask Jeeves, as the sponsor of ITV1 game show Who Wants to be a Millionaire?, http://www.marketingweek.co.uk/comet-signs-up-to-who-wants-to-be-a-millionaire?/3003704.article hosted by Chris Tarrant.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here