M&S launches climate change campaign

Marks & Spencer has launched a digital campaign to push its climate change message ahead of the UN Climate Change Summit in Copenhagen.

Marks and Spencer
Marks and Spencer camapign

The high street retailer is inviting customers, staff, investors, suppliers and celebrities to create a “patchwork quilt” by contributing individual “patches” including an image and a personal message to the world leaders gathering in Copenhagen.

M&S says it wants to reach a “mainstream audience” with the campaign and show policy makers at the Copenhagen event that M&S and its customers are involved with the climate change debate.

Sir Stuart Rose, M&S executive chairman was the first to add his patch to the quilt saying: “Copenhagen is a unique opportunity to do the right thing. Doing nothing is not an option.”

Politicians and celebrities including Secretary of the State for Energy and the Environment Ed Miliband, Zac Goldsmith, Twiggy, Myleene Klass, Laura Bailey, Noemie Lenoir, Philip Glenister, and Erin O’Connor have also added messages to the campaign.

Richard Gillies, director of M&S Plan A, says: “Climate change is no longer a fringe debate, UK high street shoppers care and are demanding action so it’s vital that we communicate this.”

A physical representation of the digital patchwork quilt will be presented to the Government on the 7th December.

The online campaign was created by digital agency Digit.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here