The agency won out against fellow WPP shop Y&R and Havas’ EuroRSCG to the account. JWT withdrew from the race late in the process after falling out with the courier.
The account will now switch from the Interpublic Group which had previously handled it through agencies including McCann-Erickson, Universal McCann and MRM. The only Interpublic agency invited to take part in the review was the US agency Martin, but it later pulled out of the pitch.
The review, which was managed by the AAR, took more than six months to complete.
Ogilvy & Mather Worldwide CEO, Miles Young, who led the pitch process, says: “UPS set a very high bar for this decision, which is of considerable strategic importance for them. We won on the basis of some outstanding thinking and with a truly global effort.”