The press and online campaign, created by The Red Brick Road, breaks 1 November and aims to position the firm as a trusted financial services provider that offers a more personal, bespoke service than the larger investment management firms.
Advertisements provide examples of how far the firm’s advisors will go to offer good service, while outlining its cleint service philosophy.
The ads will run in the news pages of national titles including The Times and Daily Telegraph rather than in the business sections to target first time investors as well as those looking to switch investors.
The campaign follows last year’s rebranding of its Scottish division, Bell Lawrie under the Brewin Dolphin name.
The company now has 40 offices across the UK and Channel Islands and over £17bn under management.