Visa extends Olympic sponsorship to 2020

Visa has signed up to extend its sponsorship of the Olympic Games for another eight years, until 2020.

The deal means that Visa, which has sponsored the Games since 1986, will remain on board for the four Olympic meetings that follow London 2012 – in Sochi in 2014, Rio in 2016 and yet-to-be decided venues in 2018 and 2020.

The financial services company becomes the IOC’s third top-tier sponsor to renew its partnership for the next six Olympic Games. Coca-Cola and Omega have also signed up until 2020.

The terms of the deal mean that Visa will remain the sole credit card sponsor and the only card accepted at the Olympic venues – the cost of the deal has not been revealed but other brands have paid up to $100m to be associated with the Games for four years.

The company says its association with the Games has become a vital part of its marketing mix.

Visa’s chief marketing officer, Antonio Lucio, says the company will use the deal to “promote the advantages of using Visa instead of cash and cheque and to facilitate the development and advancement of the payment infrastructure in Olympic host countries”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here