LG teams up with Fox for Avatar campaign

LG Electronics, the technology company, has partnered with Twentieth Century Fox to promote the release of upcoming 3D film, Avatar, and its new Chocolate BL40 handset.

LG camapaign

The partnership will see LG and Fox joining forces on a national television and online campaign. The trailer for the Avatar film is alsopre-loaded to the handset, which features a 4-inch wide-screen with HD resolution.

LG is offering consumers the chance to win tickets to the world premier of the film in London on 18 December by creating their own 3D avatar on the technology company’s website.

John Barton, sales and marketing director at LG’s mobile division, says the collaboration demonstrates the “future of entertainment” with content creators and providers working together to create an experience that “extends beyond just the theatre-going audience”.

This week, LG signed a 12-month deal with The Times and The Sunday Times to sponsor its supplements, including the Culture magazine, in an effort to strengthen its association with the UK film industry.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here