Peter Andre launches fragrance

Peter Andre, the singer and reality TV star, has launched a fragrance for women.

Peter Andre
Peter Andre

He follows in the footsteps of other celebrities including ex-wife, Katie Price to launch a perfume brand.

The scent was created by The Brand Shack and will be sold under an exclusive retail agreement with high street and online fragrance retailer, The Perfume Shop until Christmas.

The floral fragrance is called “Unconditional”, named after a track on Andre’s recent album “Revelation”, which reached number three in the charts.

Andre’s scent will be pitted against other celebrity perfumes and the retailer hopes it will be a big seller in the run up to Christmas.

The launch comes in the same week that Katie Price promotes the release of her latest book, “Standing Out: My Look, My Style, My Life”

His ex-wife Katie Price, also known as Jordan, launched her fragrance ‘Besotted’ last September.

David and Victoria Beckham, Ewan McGregor and Kate Moss have all launched celebrity fragrances.

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