The ad, created by WCRS will break on Saturday (31 October) during The X Factor on ITV.
The 90-second ad depicts a traditional steeplechase, and focuses on a jockey that falls at the first fence, and goes on to win the race after running it on foot.
Sally Abbott, Weetabix marketing director says the campaign marks a “return to humour” for the brand and aims to communicate the message that having a good breakfast can help you take on any challenge.
The TV campaign also includes 60- and 30-second executions of the advert.
In August, the Lion Capital owned cereal brand launched an on-pack promotion giving away cash from a prize pool of £1m with the aim of attracting new consumers and encouraging repeat purchases from existing consumers.