Friends Reunited to launch TV campaign
Marketing WeekFriends Reunited, the online social network, is launching its first TV campaign since being sold by ITV in August.
Friends Reunited, the online social network, is launching its first TV campaign since being sold by ITV in August.
TW Steel, the Dutch watch firm, has become the first brand to sign a sponsorship deal with Renault F1 since the team was involved in the race-fixing scandal.
WWF-UK, the conservation organisation, has launched an online film to encourage adoption of polar bears as part of its wild animal adoption programme.
A Department for Children, Schools and Families (DCSF) campaign promoting its much trumpeted diplomas has been slammed by the advertising watchdog for making misleading claims.
More than three-quarters of people under 35 are happy for brands to contact them on social media sites, but half would leave a site if it became too commercial.
News International has teamed up with Lloyds TSB to produce a series of supplements in The Times to analyse business confidence in the UK.
Directory service 118 118 has opened up its ‘laser-targeted’ SMS inventory to advertisers and has signed deals with brands including Rimmel and Twentieth Century Fox.
Borders is looking to offload the online arm of its business to focus on its core store offering.
Newcastle United is looking to sell naming rights for its St James’ Park stadium as it looks to raise money after failing to find a buyer for the club.
The Royal Mail and the Communication Workers Union (CWU) are locked in talks over planned strike action later this week.
An EDF advertisement for its Green Britain Day initiative that attracted almost 150 complaints has been cleared by the advertising watchdog.
Microsoft is preparing to take over an entire ad break in the X Factor next month as part of its biggest advertising push for its Xbox 360 console.
Leisure group Whitbread is planning a major expansion of its Taybarns fixed-price restaurants after the chain performed well in its first full year of trading.
McDonald’s is ramping up its environmental activities with an initiative that will see waste from its restaurants turned into energy.
Visa has signed up to extend its sponsorship of the Olympic Games for another eight years, until 2020.