Publicis revenues continue to dip
Marketing WeekPublicis Groupe, owner of Starcom and Saatchi & Saatchi, has seen revenues dip 7.4% in the first nine months of the year but says there is a “gradual recovery” on the way.
Month: October 2009
Brands unite for consumer forum
Marketing WeekLovefilm, King of Shaves and Ella’s Kitchen are among a group of brands that have joined forces to create The Consumer Forum, an organisation developed to champion consumer-focussed businesses.
Leona Lewis to support animal welfare charity
Marketing WeekThe World Society for the Protection of Animals (WSPA) has signed up former X Factor winner, Leona Lewis, as the new face of its “Animals Matter” campaign to get the world’s governments to recognise that animals can suffer and feel pain.
Metro will gain if Lite closes, says Associated
Marketing WeekAssociated Newspapers will use resources freed up from a possible London Lite closure, to enhance its Metro morning freesheet.
Tesco’s plan to cut levels of food waste gains approval
Marketing WeekMarketers support retailer’s move to stagger buy one get one free promotions.
HMV takes promotions to co-branded big screen
Marketing WeekHMV is to use its new co-branded cinema to run promotional activities to tie in with in-store marketing activities.
Notebooks have the X factor
Marketing WeekSamsung is launching a pre-Christmas UK campaign for its latest X-series range of notebooks.
LG bolsters film credentials with Times sponsorship deal
Marketing WeekLG Electronics has signed a sponsorship deal with The Times and The Sunday Times in an effort to strengthen its association with the UK film industry.
ITV launches email drive to ramp up return visits
Marketing WeekITV is ramping up its email marketing activity to attract more return visitors to its website and build on recent online revenue gains.
Portman Group issues online guidelines for booze brands
Marketing WeekThe Portman Group has published a guide that aims to stop alcohol brands using digital marketing to target underage consumers or encourage harmful drinking.
The truth will out thanks to the power of tweets
Marketing WeekWhy the awesome power wielded by the Twittering classes has finally put paid to the old adage that all publicity is good publicity
Branson tosses fat into the fire as ofcom moves to curb bskyb
Marketing WeekOnly Ofcom has the power to dilute Sky’s dominance of the pay-TV market, but Sir Richard Branson will benefit hugely from it
Ads can fit the bill
Marketing WeekIt’s great to see advertising on bills becoming something that people are more open to (“Advertising on bills makes a statement”, MW last week). While several types of businesses know a great deal about their customers’ interests to provide targeted advertising, one clearly stands above the rest. Telecom providers, such as phone (fixed and mobile), cable and ISPs, have the in-depth subscriber knowledge to ensure all advertising is highly targeted, personalised and relevant to the individual. If handled correctly, this approach can be very successful and, most important, non-intrusive.
‘Money can’t buy’ offers are limited in the loyalty factor
Marketing WeekI read your news article on The Loyalty Practice research into brand building (“Money can’t buy” offers are key to brand loyalty, MW 14 October). While it is true that keeping consumers loyal is down to far more than simple price discounts, I think the notion of building loyalty through ‘money can’t buy’ extras may only appeal to a limited demographic. The UK is still in a recession and many consumers are fundamentally rethinking the way they interact with brands, and changing lifetime habits to fit with their new circumstances.
Be nice to marketing head hunters
Marketing WeekMy phone has been red hot this week with calls from headhunters. Sadly, they weren’t offering me the job of a lifetime but were seeking my help and advice on other people.