Sainsbury’s and EDF open energy centres
Marketing WeekSainsbury’s has teamed up with EDF Energy to open energy centres in three stores as part of a trial to sell energy saving products.
Month: November 2009
EBay fined over LVMH injunction
Marketing WeekFrench courts have fined eBay €1.7m (£1.55m) for not adhering to an injunction that banned the sale of perfumes and cosmetics owned by French luxury goods group Moet Hennessy Louis Vuitton (LVMH).
GfK NOP Media launches panel to measure the effect of online advertising
Marketing WeekGfK NOP Media, the media research company, has launched a new panel to help marketers’ understanding of the influence of media channels on sales.
W&O looks to create masterbrand
Marketing WeekFormer head of marketing at Club Med Sarah Mason has joined Western & Oriental with a brief to bring the company’s niche travel brands under the one consumer-facing brand W&O Travel.
Magners owner buys Gaymers
Marketing WeekMagners owner C&C Group has bought the Blackthorn, Olde English and Gaymers brands in a bid to boost its off-trade portfolio.
Coke launches safe driving campaign
Marketing WeekCoca-Cola has launched its annual Christmas campaign for designated drivers, featuring Perry McCarthy, the BBC’s original Stig on Top Gear.
GSK signs as 2012 sponsor
Marketing WeekGlaxoSmithKline has signed up to be the 24th sponsor of the London 2012 Games.
M&S trials fresh meat and fish counters
Marketing WeekMarks & Spencer is trialling fresh meat and fish counters at two of its food stores.
Tesco and Co-op ramp up festive efforts
Marketing WeekThe battle for Christmas supremacy among Britain’s supermarkets has intensified as rivals Tesco and Co-operative ramp up their loyalty and price-cutting efforts.
New London free paper in the pipeline
Marketing WeekA new London free newspaper is understood to be readying to launch in the capital, just two months after the London Lite and thelondonpapet closed.
Danone Waters UK names managing director
Marketing WeekDanone Waters UK has appointed Adam Grant, as its new managing director to oversee brands such as Evian and Volvic.
Creston hit by ad revenue decline
Russell ParsonsCreston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren, has posted a 6% decline in revenues for the first half of its financial year hit by a slump in advertising income.
Hershey readies £10.3bn Cadbury bid
Russell ParsonsHershey is believed to be raising finance to launch a £10.3bn offer for Cadbury.
Thomas Cook results ahead of predictions
Marketing WeekTour operator Thomas Cook has reported results higher than the market forecast although pre-tax profit has dropped 0.4%.
COI introduces five-step communications model
Marketing WeekThe Central Office of Information (COI) has unveiled a new five-step plan to put a consistent framework at the heart of Government behavioural change marketing.