JD Sports Fashion models store sales

JD Sports Fashion is growing its UK store network with the support of sales forecasting software from SPSS. The IBM-owned provider of predictive analytics solutions is supplying its data mining workbench to identify the key drivers of store performance.

Alastair Browne, site research and development manager at JD Sports Fashion, says: “As demonstrated by the group’s performance over the last 4 years, the sales forecasting techniques currently employed by the business have been very successful. However, given the national coverage of our store portfolio and the varying demands of the consumer, we now feel the requirement to segment our stores more effectively and develop a series of more detailed models.”

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