Ferrari to open theme park
Ferrari, the luxury Italian car brand, has announced its latest brand extension, a theme park in Abu Dhabi.
Ferrari World Abu Dhabi is set to open next year and promises to offer “an intense multi-sensory experience” for fans of the brand.
Ferrari attracts considerable enthusiasm from its followers and has sought to take advantage of its popularity by launching a number of brand extensions.
There are 28 branded stores around the world and a website selling merchandise including Ferrari-branded clothing, watches, briefcases, stationary and model cars.
The theme park will have a “sleek red roof” in the style of the side profile of the Ferrari GT body. It will span 200,000 square meters and will “carry the largest Ferrari logo ever”.
The car maker says the theme park will host over 20 attractions, “each designed to bring to life a different part of the Ferrari story”, including the world’s fastest rollercoaster and rides for children.
The Park is owned by property development company Aldar Properties PJSC. Farah Leisure Parks Management L.L.C will be responsible for managing and operating the park.
