Lidl to launch online DVD rental service

Lidl, the discount supermarket, is expanding beyond selling value groceries with the launch of an online DVD rental service.

Lidl Movies

The service will rival DVD rental companies such as LoveFilm, Blockbuster and Tesco, offering 65,000 film titles and monthly subscriptions starting at £3.32.

The supermarket says its rental service, LidlMovies, will be cheaper than its competitors, with “first class service at the lowest price”.

It will also offer a 30-day free trial, free home delivery and return and no need for a contract.

Lidl says: “People value Lidl for its quality food offering at rock bottom prices” and its DVD rental service will offer “the same proposition on a different platform”.

The site will also offer film related news and features, including a monthly column focusing on an actress, actor and director, giving information about them, their career and a Top 10 list of their best films.

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