Neilson Holidays appoints Raft to work on campaigns

Active holiday specialist Neilson, part of the Thomas Cook Group, has appointed The Raft as its creative agency.

Neilson Holidays

The full service Cheshire-based agency won the business after a pitch and replaces incumbent Designate. It will now develop and deliver strategic marketing campaigns for Neilson’s beach and ski holiday offering as well as new product launches planned for 2010.

The Raft will work across all disciplines, including website design, digital marketing, online display and offline advertising.

The Raft was founded in 2003 by ex BDHTBWA employees Phil Storton and Shaun
Keefe and its clients include Brother UK, Bupa, and Pulse Home Products.

Thomas Cook recently signed up as a tier two sponsor and exclusive provider of short breaks that will include accommodation, transport and event tickets for the London 2012 Olympic Games.

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