Starbucks joins (RED) fight against AIDS

Starbucks is partnering with (RED), the Global Fund organisation to help support AIDS programmes in Africa.

The coffee chain has added to its reward card programme and created the (Starbucks) RED Card. Every time a customer uses the (RED) card at participating outlets, Starbucks will donate 5p to the Global Fund.

As part of the partnership, Starbucks has created the (Starbucks) RED Tumbler, and will donate £3 to the Global Fund each time one is purchased.

In addition, customers can benefit from extra rewards such as free in-store wi-fi, when using their registered (RED) card as well as money off their hot drink when re-using the tumbler.

The UK initiative, which launches on Wednesday (4 November), follows the coffee chain’s partnership with (RED) in the US and Canada which launched in 2008.

Brian Waring, marketing director at Starbucks UK, says the collaboration is an opportunity for the chain to use its size to do good and “invest in the health and well-being of the communities that grow its coffee.”

(RED) is a global initiative that partners with companies to create branded (RED) products and contribute a percentage of the sales to fund AIDS programmes in Africa that provide counselling, medicine and testing for people affected by HIV.

Brands including Apple, Converse and Dell have supported (RED) by creating limited edition products and donating a percentage of their revenue to the Aids fund.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here