ASA clears Asda’s ‘no Santa Claus’ TV adverts

An Asda campaign for a half-price toy sale that encouraged parents to stock up on presents for Christmas has been given the all clear by the advertising watchdog, despite complaints that it implied Santa Claus does not exist.

The Advertising Standards Authority has decided not to investigate the 40 complaints about an ad that finished with a voiceover saying: “Just make sure you have enough places to hide them”.

Complainants said the ad was inappropriately scheduled when children could be watching as it could lead to questions about why parents were hiding presents that would be delivered by Santa Claus on Christmas Eve.

A spokesman for the ASA says because there was no reference to Santa Claus in the ad it was not harmful to children, adding all complainants have been informed of its decision not to investigate.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here