The Wave is a “carnival-style street procession” organised by The Stop Climate Chaos Coalition, a group of more than 100 organisations dedicated to reversing climate change. Supporters are encouraged to wear blue and carry blue placards.
The Co-op campaign, created by Torchbox, aims to drive traffic to The Wave website and encourage visitors to get involved with the protest.
Users can upload a video of themselves doing a Mexican wave, which combines with other clips to create an online wave.
The street event takes place in London on 5 December and coincides with the United Nations Climate Change Summit in Copenhagen. Those taking part in The Wave event will tell Gordon Brown that the government should “do all that’s needed to deliver a strong and fair deal that puts poor people and the planet first”.
The Co-op’s campaign will run across websites including MSN, The Guardian, The Times and The Telegraph from Thursday (5 November) and on coalition members’ websites, including WWF, Greenpeace and Christian Aid.
The Co-op is chartering trains and buses from across the UK to take its members to London for the street event.
Chris Shearlock, sustainable development manager at the Co-op, says: “We have reduced our own emissions and pioneered support for renewable energy, but we understand that what is really needed is a robust legislative framework to address these very real concerns.”