Co-op drums up support for anti-climate change protest

The Co-operative Group is launching an online campaign to promote its support of the Stop Climate Chaos Coalition’s climate change protest.

Co-op campaign: Website aims to encourage support for The Wave event
Co-op campaign: Website aims to encourage support for The Wave event

The Wave is a “carnival-style street procession” organised by The Stop Climate Chaos Coalition, a group of more than 100 organisations dedicated to reversing climate change. Supporters are encouraged to wear blue and carry blue placards.

The Co-op campaign, created by Torchbox, aims to drive traffic to The Wave website and encourage visitors to get involved with the protest.

Users can upload a video of themselves doing a Mexican wave, which combines with other clips to create an online wave.

The street event takes place in London on 5 December and coincides with the United Nations Climate Change Summit in Copenhagen. Those taking part in The Wave event will tell Gordon Brown that the government should “do all that’s needed to deliver a strong and fair deal that puts poor people and the planet first”.

The Co-op’s campaign will run across websites including MSN, The Guardian, The Times and The Telegraph from Thursday (5 November) and on coalition members’ websites, including WWF, Greenpeace and Christian Aid.

The Co-op is chartering trains and buses from across the UK to take its members to London for the street event.

Chris Shearlock, sustainable development manager at the Co-op, says: “We have reduced our own emissions and pioneered support for renewable energy, but we understand that what is really needed is a robust legislative framework to address these very real concerns.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here