Fry, Saunders and Lumley are joined by John Sergeant, actors Philip Glenister and James Nesbitt, Twiggy, Myleene Klass and model, Noemie Lenoir.
For the first time, the high street stalwart will run six different executions of the Christmas creative, featuring a range of products from food, to clothing and gifts, including separate ads to promote M&S Online and the M&S gift card.
Each execution focuses on the theme “Christmas wouldn’t be Christmas without…” featuring the celebrities revealing what makes their perfect Christmas and a range of M&S products.
The main adverts are two 50-second TV spots focussing on M&S clothing, homewear and beauty products. Two adverts focus on M&S food, with a 30-second ad featuring party food and another 40-second ad featuring Christmas dinner.
Wallace & Gromit, the animated duo created by Aardman, star in a 20-second ad to promote the M&S website, depicted the pair ordering cheese online and having it delivered to their home.
Twiggy, appears in a 20-second spot promoting the M&S gift card as the ideal present for hard to buy for friends and family.
The TV campaign has been developed by RKCR/Y&R.