M&S star-studded Christmas campaign arrives

Marks & Spencer is poised to launch its star-studded Christmas television campaign starring Stephen Fry, Joanna Lumley and Jennifer Saunders, among others on 11 November.

Marks and Spencers Christmas campaign featuring Stephen Fry
Marks and Spencers Christmas campaign featuring Stephen Fry

Fry, Saunders and Lumley are joined by John Sergeant, actors Philip Glenister and James Nesbitt, Twiggy, Myleene Klass and model, Noemie Lenoir.

For the first time, the high street stalwart will run six different executions of the Christmas creative, featuring a range of products from food, to clothing and gifts, including separate ads to promote M&S Online and the M&S gift card.

Each execution focuses on the theme “Christmas wouldn’t be Christmas without…” featuring the celebrities revealing what makes their perfect Christmas and a range of M&S products.

The main adverts are two 50-second TV spots focussing on M&S clothing, homewear and beauty products. Two adverts focus on M&S food, with a 30-second ad featuring party food and another 40-second ad featuring Christmas dinner.

Wallace & Gromit, the animated duo created by Aardman, star in a 20-second ad to promote the M&S website, depicted the pair ordering cheese online and having it delivered to their home.

Twiggy, appears in a 20-second spot promoting the M&S gift card as the ideal present for hard to buy for friends and family.

The TV campaign has been developed by RKCR/Y&R.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here