Sky Sports signs wine brand as cricket sponsor

South African wine brand Namaqua is to be the broadcast sponsor of Sky Sport’s coverage of England’s tour to South Africa.

Namaqua Wines to Sponsor Sky Sports  Winter Cricket
Namaqua Wines to Sponsor Sky Sports Winter Cricket

The sponsorship will feature Namaqua branding on opening and closing sequences, break bumpers and on-air promos.

Simon Halliday, managing director of Raisin Social, Namaqua’s UK importer, says the sponsorship provides an opportunity to associate the brand with a high-profile event in the winter sporting schedule.

Namaqua previously sponsored Sky Sports’ cricket coverage of the Twenty20 Cup in summer 2008

The sponsorship covers ball-by-ball live coverage, primetime highlights of each day’s play, live streaming on Sky Player and live 3G coverage of the tour on Sky Mobile TV.

The tour starts later this month and finishes in January. It includes four test matches, five on-day-internationals and two Twenty20 matches.

The deal was brokered by Nick Hoyle at Essentially and Stephen Ladlow Sky Media and the creative is being produced by Sky Sports.

News of the deal comes a week after Ofcom rapped Sky Sports for breaching UK product placement rules. The broadcast regulator ruled that the broadcaster had given “undue prominence” to the Specsavers brand every time the “Hawk-Eye” technology Ofcom said the technology should not be sponsored because it there to enhance the viewing experience.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here