Woolworths launches Christmas campaign
Woolworths is launching a television, press and online campaign this month to promote the retailer’s first Christmas since relaunching as an online brand in the summer.
The campaign uses the strapline “back online with more toys than Santa” and features two Laurel and Hardy-style animated snowmen called Stan and Ollie.
TV and press ads, have been created by Brooklyn Brothers, while Glue London has developed the digital work which includes a photo diary featuring the snowmen, social media activity on Facebook and online ads.
As part of its Very Important Families loyalty scheme, customers are also offered the chance to win £300 worth of gifts from Woolworths by saying why selected presents would make their family and friends happy.
A PR campaign will see the characters making personal appearances around the UK in the run up to Christmas.
The festive campaign follows a multi-channel Halloween campaign designed to re-establish Woolworths as the place to buy all the families essentials for the holiday.
