Newcastle United renames ground

Newcastle United has announced that its home ground will be named sportsdirect.com@St James’ Park Stadium until the end of the season.

St James’ Park Stadium
St James’ Park Stadium

The club says the ground will be named after the online arm of owner Mike Ashley’s sports retail business until the end of the current campaign or until a new sponsor can be found.

Derek Llambias, the club’s managing director, says the name change will act as a “showcase” to potential longer-term naming rights partners.

Mike Ashley incurred the wrath of Newcastle supporters last week when he announced he was looking to sell naming rights to the ground, which has been the club’s home since 1892.

The move followed the news that Ashley had taken the club off the market after a consortium led by local businessman Barry Moat failed to meet the £80m asking price.

Ashley has been trying to offload the club since September 2008 when he first put it up for sale. He withdrew it soon after, but put it back on the market following the club’s relegation from the Premier League in May.

The club is also seeking a new shirt sponsor and kit deal to replace Northern Rock and Adidas respectively, whose deals expire at the end of the current season.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here