O2 looks at expanding into healthcare

O2 believes its growth will come from expansion into several new areas including healthcare and education as well as developing its range of financial services products.

The strategy follows the successful launch of the O2 Money brand in August and could stretch across the footprint of O2’s owner Telefonica, which serves 260 million customers in 24 markets.

The O2 Money launch was built around two new pre-paid debit cards, 100,000 of which were issued to O2 customers within the first seven weeks.

O2’s UK chief executive Ronan Dunne believes the brand has the credibility to create value in the new business sectors and “define a new market as a brand-led service business with mobile technology at its core”.

“We’ve always looked at how we define the rules of the industry and change the game as we go,” he says. “The O2 brand is all about delivering great customer experiences. Our insight tells us that our customers will give us the permission to do that in new areas.”

Discussions are more advanced in the UK healthcare sector, where O2 believes it can improve patient experience and lower the cost of delivering health provision.

“We’ve already launched healthcare services in the Czech Republic and Spain and are in talks with key partners in the UK. We’re at an earlier stage with educational tools, but again we’re looking at it in the UK and abroad.”

The new business that will emerge from the proposed merger between T-Mobile and Orange, subject to regulatory approval, would mean O2 would no longer be the UK’s leading mobile provider.

However, Dunne denies he is taking his eye off the ball in that sector. “Our right to bring great new experiences to customers is founded on us being a great communications company. That will always be the foundation on which or relationships with our customers is built.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here