DSCF appoints 23red for alcohol brief

The Department for Children, Schools and Families (DCSF) has appointed 23red to work on an anti-binge drinking initiative that aims to change young people’s attitude towards drunkenness.

The agency will develop marketing materials for local health authorities and other stakeholders responsible for delivering the DCSF’s Youth Alcohol Action Plan throughout England.

The work will form part of a broader strategy set out in the plan to cut young people’s alcohol misuse through a combination of education and information, enforcement and action with the industry.

23red’s appointment follows the hiring of Wieden & Kennedy last month to work on a national campaign.

The two agencies will work with Manning Gottlieb OMD following the media agency’s appointment to develop a campaign strategy in August.

The DCSF campaign will run alongside the Department of Health’s “Know Your Limits” activity, which aims to educate drinkers on how many alcohol units are in drinks, as well as several other Home Office initiatives.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here