easyJet puts digital media account out to tender

EasyJet has called a review of its pan-European digital planning/buying account.

The business is currently handled by OMD International but the low-cost airline is pitching it after six years of working with the Omnicom Group agency.

EasyJet’s digital media account is included in a wider review of its £30m planning/buying account.

Katie Stitson, marketing manager for easyJet, confirmed it was hunting for a new digital media agency. “The pitch includes digital, which OMD currently handles,” she said.

In September, former AOL Europe CEO Dana Dunne joined easyJet as its chief commercial officer.

This story first appeared on newmediaage.co.uk

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