Vodafone names Danielle Crook as brand director

Vodafone has lured Danielle Crook, formerly European Brand Director at Gap, back to its fold as brand director.

Vodafone campaign

She replaces Charlie Smith who leaves the company with immediate effect.

Crook previously worked at Vodafone in a global role as head of brand integration and customer experience as well as general manager, brand and communications in Vodafone Australia, before joining Gap in 2005.

Her new role will include Vodafone UK’s brand engagement initiatives, advertising and sponsorship activity across consumer and enterprise customers.

She reports to Ian Shepherd, director of consumer, Vodafone UK.

Vodafone recently launched its “power to you” campaign to support its Vodafone360 web service. The company wants to reposition the brand to appeal to younger consumers and to be “more warm”.

The company recently signed a deal to retail the Apple iPhone, alongside rival networks O2 and Orange.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here