Chelsea offers naming rights to Stamford Bridge

Premier League side Chelsea is considering selling the naming rights to its Stamford Bridge stadium in a bid to compete financially with Europe’s top sides.

Stamford Bridge

The club says it is looking for a “blue chip” brand for a long-term partnership of up to 10 years.

The plan was announced by recently appointed chief executive Ron Gourlay, who insisted that the Stamford Bridge name will be retained alongside any sponsor’s.

Gourlay, a former Umbro marketing director, says that because of the restrictions in increasing the stadium’s capacity the club needs to be “creative and look at our sponsorship architecture and see if we can create new value and new opportunities that keeps us competitive”.

Possible stadium partners include Samsung, the club’s shirt sponsor and Etihad Airways, Chelsea’s airline partner.

Other Premier League clubs that already have stadium partners include Arsenal, which plays at the Emirates.

The news comes in the same week that Newcastle United announced its home ground will be named after owner Mike Ashley retail chain until the end of the season. The club hopes changing the stadium’s name to James’ Park will “showcase” it to potential sponsors.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here