The “High Street Edit” will be published twice a year, with a spring/summer edition and an autumn/winter edition.
The 128-page, large format magazine will launch in March 2010 with a spring/summer issue with a print run of more than 100,000.
Targeting stylish, independent young women, NatMags says the new title will complement the monthly magazine and build on its “strong position as a fashion authority with consumers and advertisers.”
Content will include catwalk trends, real readers’ fashion, advice from fashion experts, a guide to high street shops and competitions and reader offers.
Company editor Victoria White, says: “We wanted to produce the kind of style magazine we’d want to read – no massive price tags, just cool, directional fashion advice showcasing the best of the High Street and how to wear it.”