The ten-week deal starts tomorrow (6 November).
Themed competitions will appear on the digital-only station’s website and the show will feature a bespectacled jazz great each week, and will tell the story of their music.
The station, which receives a significant proportion of its revenues through sponsorship, has agreed a number of commercial deals recently, including a joint venture with home style website Mydeco.com to develop a style channel, a Southern Comfort-branded Saturday evening show and a tie-up with The Financial Times.
Earlier this year, Jazz FM was the subject of a management buy-out led by current chairman Richard Wheatley.
The Wheatley-led team bought the station from the Local Radio Company and Guardian Media Group.
It was relaunched as a digital-only station last October and is available online, on DAB and through Sky and Freesat.