to sponsor Jazz FM show, the online vintage glasses retailer, is to sponsor the Big Band and Trad show on Jazz FM.


The ten-week deal starts tomorrow (6 November).

Themed competitions will appear on the digital-only station’s website and the show will feature a bespectacled jazz great each week, and will tell the story of their music.

The station, which receives a significant proportion of its revenues through sponsorship, has agreed a number of commercial deals recently, including a joint venture with home style website to develop a style channel, a Southern Comfort-branded Saturday evening show and a tie-up with The Financial Times.

Earlier this year, Jazz FM was the subject of a management buy-out led by current chairman Richard Wheatley.

The Wheatley-led team bought the station from the Local Radio Company and Guardian Media Group.

It was relaunched as a digital-only station last October and is available online, on DAB and through Sky and Freesat.

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