DoT launches climate change campaign

The Department for Transport has today (9 November) launched an advertising campaign aimed at reducing CO2 emissions from car use.

Act on CO2 campaign
Act on CO2 campaign

The TV ad aims to highlight how motorists can reduce their CO2 emissions by driving five miles less a week.

The spot has been developed as part of the Government’s “Act on CO2” campaign.

The last TV ad developed to promote the initiative is currently being investigated by the Advertising Standards Authority after the watchdog received over 600 complaints accusing the ad of scaremongering.

The ad shows parents telling children scary bedtime stories about global warming and states that climate change is man made. Some complainants said the latter claim could not be substantiated as scientific opinion is split over the matter.

Launching the latest campaign, the Government claimed car travel is the single biggest source of household and individual CO2 emissions in the UK.

It states that if all UK drivers reduced their driving by five miles a week, 2.7 million tonnes of CO2 could be saved each year.

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