IASH kicks off first ad campaign
IASH, the ad network trade body, has launched its first ad campaign to raise awareness of the organisation, including endorsement by key trade bodies.
The campaign will run in trade magazines including new media age and posters will be on display on the trading floor of agencies, designed to show the positive impact IASH has had on the online industry over the past year.
The ad promotes the recent backing of the IASH Code by trade bodies such as the IPA, ISBA and Jicwebs. It also highlights the risk of advertising with non-IASH members.
Julia Smith, head of IASH, said, “In the past year we’ve had so many new ad networks join IASH we’ve made a huge difference. So we’re following that up to show the strength of the body.”
IASH extended its remit this year to include video ad networks and online ad optimisation companies.
The trade body has 25 members such as Microsoft Media Network, Unanimis and TradeDoubler.
Smith said she expects membership of IASH to increase to 35 during 2010.
