Turner sets up Ben 10 Awards
Turner Broadcasting is rolling out the second phase of 2009 marketing activity for the boys’ brand Ben 10 with the inaugural Ben 10 Awards.
To support the world premiere of the second movie Ben 10: Alien Swarm, the broadcaster has teamed up with events agency Added Dimension to stage the awards.
The awards will be hosted by Strictly Come Dancing judge Alesha Dixon and take place on Sunday 15 November at the Unicorn Theatre in London.
The event will be attended by the film’s cast and director Alex Winter and will also play host to an audience of 300 Ben 10 fans, who will have won places via a digital awareness campaign.
The digital campaign invited kids to upload videos or photos of themselves performing cool tricks with the best rated entries earning invites to this special event.
On the day, 10 children will be presented with awards and become the first ever Ben’s 10 team, and will feature on-air on Cartoon Network and in the Ben 10 magazine. There will also be a performance by dance troupe Diversity, as well as the film’s screening.
