The airline is taking advantage of the new site to launch a campaign promoting its win of the World’s Leading Airline award at the 2009 World Travel Awards on Monday (9 November).
The high-resolution digital LED ad screen is located on the A4/M4 motorway, which sees large volumes of traffic heading toward Heathrow, the world’s busiest international airport.
Ethiad is hoping to reach the estimated 4.3m drivers that use the busy stretch of road each month.
Damian Cox Ocean Outdoor CEO says: “The Silver Screen will provide advertisers with an unrivalled showcase employing the latest high resolution screen technology to truly allow their campaigns to shine. We are committed to evolving the outdoor market through high quality, unique locations like this digital tower that will allow brands to communicate with commuters through an impactful and dynamic platform.”