The campaign includes a TV commercial, developed by Amaze and produced by Loose Moose Productions, which will air on ITV1 on November 12 to coincide with the city’s Christmas light switch-on.
The animation features over 200 objects borrowed and bought from Manchester stores that ‘come to life’ and ‘dance about the screen’.
There will also be 48 sheet posters and press advertising, designed by creative agency, Dinosaur, plus an interactive website.
The campaign’s overall focus will be on the “depth and diversity of the retail and leisure offer” with the strapline ‘See what Manchester’s made of’. There will also be a public transport message, encouraging people to choose the train, tram or bus to travel to the centre.
Cityco, the organisation responsible for managing the city centre, commissioned the campaign. Its chief executive Kate Harrison says the “recession-busting campaign” is “exactly what’s needed to tackle the competition head on and ensure city centre businesses get the most out of the Christmas period”.