MasterCard signs rugby sponsorship deal

MasterCard is the new match sponsor for the Barbarian rugby internationals for 2009/10.

MasterCard sponsorship

The multi-match deal will cover all the scheduled Barbarian fixtures this season, which will now be collectively known as ‘The Mastercard Trophy’.

As part of the agreement, MasterCard has access to the comprehensive rights and benefits package, including on and off-pitch branding. There will also be increased value to its commercial partners – including retailers and financial institutions – and cardholders through the promotion of ‘Priceless’ experiences.

Ben Rhodes, vice president marketing at MasterCard says sponsorships are a “critical component” of the company’s global marketing approach.

The sponsorship agreement will provide an impactful rugby platform for MasterCard, establishing a rugby heritage and building customer engagement towards the Rugby World Cup 2011, which MasterCard also sponsors.

The first MasterCard Trophy match takes place on 5 December against the All Blacks at Twickenham, London.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here