Royal Mail launches reassurance campaign

Royal Mail has launched a campaign aimed at reassuring customers concerned the disruption caused by the recent strikes will delay Christmas post.

postman

The press campaign, launched today (12 November), uses the strapline “delivering Christmas for you”.

The ad claims it is “now prepared for the busiest time of the year”, adding it is “ready to deliver” for online shoppers and Christmas card senders.

The Royal Mail also says the strikes meant it was not able to provide the “service you deserve and expect, despite making every effort to maintain deliveries”, adding it “has been working to resume our normal service” since the further strike action was called off last week.

Postal chiefs and the Communication Workers Union agreed last week to a “period of calm” with the CWU agreeing to shelve further industrial action until after Christmas at least.

The Royal Mail had postponed some of its planned marketing campaigns while the strike was ongoing.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here