Samaritans launches TV fundraising appeal

Samaritans, the emotional support charity, is launching a television fundraising campaign to encourage viewers to make regular monthly donations to the charity.

The campaign is Samaritians’ first TV fundraising campaign, previous TV ads have been to build awareness of the charity and the emotional support it offers via phone, text and email helplines.

The campaign breaks on Monday 16 November and the ad will air on 10 digital TV channels including MORE4 and ITV3.

The ad features Lisa, a distressed young woman who takes a step in rebuilding her life by contacting Samaritans for support.

Eastenders actress Janet Dibley provides the voiceover for the ad.

Several additional films have been created for a digital campaign to encourage donations, viral sharing and drive traffic to Samaritans campaign websites.

The 60-second ad has been created by Arthur London. Media handling is being handled by Mindshare, which is securing free outdoor and radio advertising space for the charity.

Lorna Robertson-Reed, Samaritans’ head of individual giving says: “Samaritans recognises that we are still in a recession and our regular donations could decrease, but this is a time when our service is more relevant than ever. The charity is contacted every six seconds by someone in emotional distress, with one in every 10 calls being linked to the financial crisis. In order to maintain a 24:7 service we need to raise more than £10 million a year and that is why this advert is an important step in securing more funds so that we are here for the people who need us in these difficult times.”  

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here