Metro readies marketing plans

Metro, the free morning newspaper, has appointed Quiet Storm to develop a number of new campaigns following the upheaval in London’s free publication market.

Associated Newspapers, owner of Metro, is closing its free afternoon title London Lite today (13 November).

News International’s free rival, thelondopaper, closed last month while former Associated title the London Evening Standard recently became free. It is now majority-owned by Russian oligarch Alexander Lebedev.

Quiet Storm has already started working on a consumer campaign to promote the redesign of due to launch in January 2010, as well as some trade activity and a new design for Metro’s stationery.

The agency has previously worked with London Lite.

Abigail Slater, head of marketing at Metro Newspapers says: “We’ve loved working with Quiet Storm on London Lite and they have brought to life some innovative ideas. We’re confident that their fresh thinking will work really well on some of our projects.”

Metro’s media is currently handled by Starcom MediaVest.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here