Newspaper circulation continues to slide

Daily newspaper circulation continued to drop in October with all but three titles reporting declines, according to the latest ABC figures.

Newspapers

Average daily net circulation dipped 1.32% month on month to 10.7 million, which followed a 1.21% slump in September.

The Daily Star, down 3.13% to 836,556, and The Sun, down 1.72% to 3.02 million copies, were the steepest fallers among the “popular” titles while The Daily Telegraph was the biggest faller of all the “quality” titles, down 4.23% to 767,894.

Only The Financial Times, The Independent and The Times reversed the trend with 1.05%, 0.3% and 0.05% bumps respectively.

Sunday newspaper circulation also continued to slide, down 0.5% month on month to 11.09 million, following the 0.35% dip in September.

The Daily Star Sunday was the biggest loser among the popular titles, slumping 5.18% to 364,667. The News of the Word remains the most circulated national Sunday despite dropping 2.06% to 3.06 million copies.

The Observer, which this week announced that is was axing three of its four monthly magazines as part of a cost cutting drive, slumped 4.85% to 366, 918 copies.

The Mail on Sunday was the biggest Sunday riser in the month, up 5.14% to 2.1 million.

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