The ad, created by AMV BBDO, focuses on the idea that Twinings has a blend of tea that fits every mood and emotion.
The creative sees live animation artist Llana Yahav creating a woman’s face out of tea leaves, which then changes to depict a range of emotions and uses the strapline “Twinings. Discover the Art of Tea.
The 40-second TV spot breaks today (16 November) and will run for four weeks alongside the tea brand’s 30-second ad for Twinings Lady Grey tea, which first aired in May.
The ad will be supported by PR and an online sampling campaign, which will start on 23 November.
Heather Hartridge, head of brand at Twinings says: ” Having made a significant investment in communicating that there is a different tea for every mood, we want this communication to inspire consumers to explore the wide range of teas that Twinings has to offer.”