20:20 appointed by DCSF to underage drinking brief

Digital agency 20:20 has been appointed by the Department for Children, Schools and Families to create a digital campaign to promote its Youth Alcohol Action Plan.

The brief, managed by the Central Office of Information, makes 20:20 responsible for all web, mobile and social media aspects of the campaign, including an online film and a presence across social networks.

The Youth Alcohol Action Plan aims to raise awareness of social problems caused by underage drinking and help parents and schools understand how they can support young people with alcohol problems.

Last month alcohol industry body the Portman Group published a guide that aims to stop alcohol brands targeting underage consumers or encouraging harmful drinking through their digital marketing.

This story first appeared on newmediaage.co.uk

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