British Gas reveals EnergySmart proposition

British Gas has revealed it is to launch a monthly billing system in a bid to help customers control their energy use supported by a £5m marketing campaign.

The EnergySmart proposition will let customers provide their own energy readings online or by text each month and will not have to rely on British Gas estimates to calculate their energy bills.

The proposition will roll out this week and the campaign uses the strapline “Hello EnergySmart, goodbye estimated bills”, created by CHI & Partners.

British Gas will send customers a monthly reminder when a meter reading is due.

The company has also revealed it will launch an animated Christmas campaign reiterating that its engineers are available 365 days a year, including Christmas Day.

The Christmas campaign builds on the energy supplier’s “Your World is your Home” campaign, created by CHI and follows a winter campaign which targeted non-customers to push the message that they don’t have to be a British Gas customer to call out one of its engineers in an emergencies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here