Freesheet Metro plans marketing campaign

Free morning newspaper Metro has appointed Quiet Storm to develop a number of campaigns following the recent upheaval in London’s free publication market.

Associated Newspapers, owner of Metro, closed its free afternoon title London Lite last week.

Quiet Storm has already started working on a consumer campaign to promote the redesign of Metro.co.uk, which launches in January 2010. The agency had worked with London Lite.

News International’s free rival, thelondonpaper, closed last month while former Associated title, the London Evening Standard recently became free. It is now majority-owned by Russian oligarch Alexander Lebedev.

Metro Newspapers head of marketing Abigail Slater says: “Quiet Storm’s fresh thinking will work well on our new projects for Metro.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here