Freesheet Metro plans marketing campaign

Free morning newspaper Metro has appointed Quiet Storm to develop a number of campaigns following the recent upheaval in London’s free publication market.

Associated Newspapers, owner of Metro, closed its free afternoon title London Lite last week.

Quiet Storm has already started working on a consumer campaign to promote the redesign of, which launches in January 2010. The agency had worked with London Lite.

News International’s free rival, thelondonpaper, closed last month while former Associated title, the London Evening Standard recently became free. It is now majority-owned by Russian oligarch Alexander Lebedev.

Metro Newspapers head of marketing Abigail Slater says: “Quiet Storm’s fresh thinking will work well on our new projects for Metro.”

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