Match.com ties up with Jamie Oliver

Online dating site match.com is partnering with Jamie Oliver to help further leverage its database of 6.5 million users.

The new service can be found at www.jamieoliver.com/dating and targets the food lovers among the dating community.

Visitors to the site can tap into match.com’s membership to find a partner. The site offers free registration and new members will be able to take advantage of all match.com’s profile writing tips and be able to use the advanced search functionality to help in their dating.

There will also be content featuring romantic recipe ideas from Oliver and a chance for new signups to win a meal for two at Jamie’s Italian Kitchen.

Jamie Oliver says: “My site and match.com both have great communities on them and hopefully, by partnering up, we’ll be able to bring single food lovers together and make some love matches – or maybe even a marriage – happen.”

Karl Gregory, marketing director at match.com adds: “This partnership brings dating to the Jamie Oliver community and gives people who are serious about food the chance to meet like-minded people.”

Match.com has just appointed Mother to handle its advertising and is looking to devise a new campaign for 2010.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here